The Project
Since 2019, InStoreLife has made almost our entire inventory of competencies available to the Netto chain, which consists of more than 1500 stores across Germany, Poland and Denmark.
Our deliveries have thus far included defining the chain's "musical DNA" as part of a top-level music concept, as well as establishing sound control through a centralized Content Management platform. Additionally we supply Scan&Go elements, deliver ads and messages to customers, convey checkout calls and much more.
Our deliveries have been executed in close cooperation with both Salling Group, owner of the Netto Chain, and various strategic collaboration partners.
A new level for discount
In 2019 Netto launched a completely new strategy, colloquially referred to as "Concept 3.0".
Netto wanted to lift the discount shopping experience to a new level - and it did, in fact, cause quite a stir in the business when the first concept store opened its doors to the public. New design, new navigation, new concept for music and lighting, new decor and new products created an atmosphere entirely unlike what people were used to. The concept has been well received by both customers and employees, and has significantly contributed to cementing the Netto chain's position on the Danish and international scene within this highly competitive segment.
At InStoreLife we are proud to be a part of this journey, which even started in our own neighborhood; the first Netto store opened in 1981 on Godthåbsvej, only a few streets from where our company was founded.