In-Store Focus
Across Decades
InStoreLife, The Company
Becoming A Full-Service Company
While the name and brand InStoreLife is new, our experience in this field spans a long time. Established in 2005, current CEO Jacob Rentsch joined the company in 2007 as an investor, bringing with him years of experience in customer experience from his previous carreer in marketing and sales development. In 2009, Jacob became an active part of the company’s day-to-day management. As implied by the company’s name at the time, Auditive Network, the business initially focused solely on in-store sound for retail and hospitality. Over time, however, the company’s purview naturally expanded to other areas of the customer experience in stores, malls and sports- and hospitality facilities.
Being A Business Partner To You
Today, InStoreLife is fully focused on the technological side of in-store experiences, an explosively growing sector given the expanding possibilities on both the software and hardware side. We provide the technology itself, the content to be distributed through it, and the service to maintain and develop it. And, perhaps most importantly, we provide the specialist consultancy to design and plan the right solution for your commercial space, and help you give your customers the experience they deserve!
Your Road To Loyal Customers
Delighting Your Audience
InStoreLife connects the physical experience with the vast possibilities of the modern, technological world.
This naturally involves the practicalities of having a good experience in the commercial space – the right information at the right time, from product specifications to wayfinding and service. Just as important, however, are the aesthetic and emotional aspects of the experience, such as the right lighting, intelligent and engaging branding, music, scents, and everything else that appeals to the senses.
Technology is a layer where the physical experience comes together with and enhances the digital identity the customer knows from a website, online shop or app, while at the same time building a unique and stimulating experience for the customer to engage with and remember.
Inspiring More Business
Good, helpful and aesthetically pleasing surroundings in commercial spaces make people want to stay longer. This means that they are inclined to spend more money during their stay, as well as more likely to come back. It also increases the likelihood that they will talk about their experience, to friends and family, colleagues or on social media.
As a brand you are showing your customer that you are invested in them and respect their time. You demonstrate your willingness to make an effort to create attractive commercial spaces on their behalf, and to replace friction and aggravation with good experiences, laying a firm and fertile ground for loyalty, and turning your customers into ambassadors!
Leadership
Jacob Rentsch
CEO & Owner
Claus Sigvardt Frederiksen
Business Management
