The Project
For FitnessWorld - the largest fitness chain in Denmark, which was acquired by PureGym in 2022 and is changing its name in spring - InStoreLife delivers a complete concept for sound and picture in the centers. In close cooperation with the customer and select media bureaus, the layout and content for each center's entertainment and information screens is centrally controlled.
We have also created a customized music profile, supporting the brand values towards the target audience. As with imagery, the sound and music side is also controlled via InStoreLife's Content Management System (CMS), which additionally handles things like opening hours, sound volume etc.
Collaboration all around
In a fitness center the machines, mats, balls and weights are obviously important, but they are only part of the complete experience. For most users, it is just as much about wellness and identity as the training itself - thus, the overall impression is crucial. Light, sound and screens play a significant part in this.
In a market where the competition for customer favor is tough, and there is significant advantage in delivering a pleasant total experience, InStoreLife is a 360-degree collaboration partner for FitnessWorld/PureGym, making our specialist competencies available from consulting and conceptualization to software, hardware, electrical and A/V installations, content and support.