The Project
For FitnessWorld - the largest fitness chain in Denmark, which was acquired by PureGym in 2022 and is changing its name in spring - InStoreLife delivers a complete concept for sound and picture in the centers. In close cooperation with the customer and select media bureaus, the layout and content for each center's entertainment and information screens is centrally controlled.
We have also created a customized music profile, supporting the brand values towards the target audience. As with imagery, the sound and music side is also controlled via InStoreLife's Content Management System (CMS), which additionally handles things like opening hours, sound volume etc.
Collaboration all around
I fitness-centret er maskiner, måtter, bolde og håndvægte selvfølgelig vigtige, men de er kun en del af den samlede oplevelse. For langt de fleste brugere handler det lige så meget om „wellness‟ og identitet som træning – derfor er det samlede indtryk afgørende. Her spiller lys, lyd og skærme en væsentlig rolle.
In a market where the competition for customer favor is tough, and there is significant advantage in delivering a pleasant total experience, InStoreLife is a 360-degree collaboration partner for FitnessWorld/PureGym, making our specialist competencies available from consulting and conceptualization to software, hardware, electrical and A/V installations, content and support.