A Change Of Direction
„Ørerne er sidedøre til hjernen‟, siger en talemåde i oplevelses-industrierne, fra film til reklame. Det var dén ide, der satte Jacob Rentsch på en nu professionel rejse. Gennem en årrække, mens han arbejdede i reklamebranchen, oplevede han, at selvom den digitale revolution rullede hen over alle sektorer, så vendte hans opmærksomhed sig mere og mere mod den fysiske verden – detailhandlen, idrætsfaciliteter og hospitality-verden – og han spurgte sig selv: Hvordan kan jeg hjælpe mine klienter med at skabe et lydunivers, der giver deres kunder en god oplevelse, og får dem til at blive længere og købe mere?
In 2009, he took the leap and joined Auditive Network, a business dedicated to design and deliver in-store audio solutions.
Widening The Purview
From the beginning, understanding the client's business was central to the company's offering. Just like you need to understand a business to design their website, creating the appropriate soundscape also requires a proper level of insight. At the same time, technical understanding was obviously paramount. As such, Auditive Network soon started uncovering needs adjacent to the sound experience as part of the dialogue, and often became a go-to tech advisor when the client found themselves having other questions concerning in-store experience and installations.
As technology also developed, making it possible to digitally integrate previously discrete areas of experience and blurring the lines between them, it was only natural for Auditive Network to gradually widen the purview, and increasingly include these other fields - lighting, signage etc. - in the solution design.
InStoreLife Is Here
None of this happened overnight, of course. Still, over the past half-decade or so, we've felt that our name and brand was becoming increasingly inaccurate in communicating what you get as our client. The time for a change was approaching - and now it has arrived:
As of March this year we are known as InStoreLife!
The new name and visual identity reflects the fundamentals of the company: To help our clients present commercial spaces their customers enjoy being in, by providing technology and knowhow to build great in-store experiences.
As part of the change we have also redesigned and updated our website. Have a look around - and please reach out if you want your customers to feel good, stay longer, and buy more!